Chipotle Launches Margaritas in 900 Stores for 2013 Cinco de Mayo festivities

This is a great article courtesy of the folks at FastCasual Magazine…

As we know- Cinco De Mayo is not far off so maybe I’ll stop in then for a tasty margarita and a burrito to celebrate.

After a successful test run in its Kansas City, Mo., market, Chipotle is adding margaritas to most of its restaurants just in time to celebrate Cinco de Mayo.

Starting April 29, 900 Chipotle restaurants will begin serving the 240-calorie drinks. The drinks are made with Patrón tequila, triple sec, lemon and lime juices and agave, according to a company press release. Prices vary by market but will cost between $6.50 and $8.

“Many people are not aware, but we have served margaritas at Chipotle from the beginning,” said Mark Crumpacker, chief marketing officer at Chipotle. “Previously, however, they were made using a margarita mix and we didn’t feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients. The new margarita tastes much better and is a really terrific addition to our menu.”

Served on the rocks with a wedge of lime, the premium Patrón margarita is a simple recipe using only a few ingredients, and will be offered to customers alongside another margarita option made with Sauza tequila. The Sauza margarita will be available as a house option at a lower price, but will be made using the same recipe as the Patrón version.

In addition to Patrón and Sauza margaritas, Chipotle also offers beer — including craft varieties —  in many of its restaurants nationwide.