HOW TO: Leverage LinkedIn for Your SEO Campaign

Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever.

There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this.

Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website.