Tag archive for ‘froyo’

#NYC #Coffee Lovers Rejoice for @CupsApp Prepaid Coffee Plans

by papercups - on May 21st 2015 - Comments Off on #NYC #Coffee Lovers Rejoice for @CupsApp Prepaid Coffee Plans

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Cold Brew from Iced Coffee Startup @WanderingBearCo

by papercups - on May 21st 2015 - Comments Off on Cold Brew from Iced Coffee Startup @WanderingBearCo

Matt Bachmann and Ben Gordon met over coffee — literally.

The two spotted one another while in class at Columbia Business School. “We were both carrying mason jars, both making cold brew as hobbyists and iced coffee lovers. We realized we both shared this passion and it evolved into a business partnership,” says Gordon about the pair’s happenstance, “meet-cute” introduction.
From the beginning, the duo wanted to do things differently. “If the competitors were in bottles, we wanted to be in a box. If they were selling in grocery stores, we wanted to start by selling to offices,” Bachmann says. “We felt this need as consumers; we approached the business from the perspective of coffee drinkers and enthusiasts, and it’s been encouraging that there is an opportunity to share this style of product in the home and office.”

The coffee, says Bachmann, is “bold and incredibly smooth or incredibly bold and very smooth.” The distinct taste is due to the specifics of the cold brewing process, and in Wandering Bear’s case, results in a smooth, bold, dark chocolate flavor.

Objectively, Gordon says, cold brew is a better kind of iced coffee because of the superior brewing process. In the past few years, New York City has seen quite the surge of cold brew offerings — many others are carrying mason jars filled with their original brews.

“How do ya brew?”

For Wandering Bear, the magic happens on Saturday and Sunday. The coffee is roasted in Brooklyn every week and then delivered to a shared kitchen facility in Queens, where it’s steeped in cold water, transferred into bags so the oxygen can be let out and, finally, packaged by hand for freshness in Wandering Bear’s unique 12-cup boxes.

“We can work with our hands to produce something that people seem to be enjoying,” Gordon says. “So to be able to do that at the end of the work week, to will something into existence — it’s an incredibly gratifying feeling.”

Mashable had the opportunity to visit Wandering Bear’s kitchen and observe as they hand-packaged the product, Bachmann’s favorite part of the process. “There’s just something about working with your hands, it’s like an arts and crafts project. It’s just very tactile; it’s not mindless — it’s gratifying.”

Conversations about coffee

As a new business, the most important thing for Wandering Bear is marketing the product well –- talking to consumers and getting feedback.

“Getting to interact with consumers has influenced so much of what we are doing and how we are communicating about the brand,”

“Getting to interact with consumers has influenced so much of what we are doing and how we are communicating about the brand,” says Bachmann.

Other than continually holding tastings in business offices, the iced coffee brand has created interesting partnerships to get the name out there. Wandering Bear is the coffee vendor at Governors Ball Music Festival, the coffee sponsor for Daybreaker parties, recently held tastings at a variety of SoulCycle locations and can be found at Murray’s Cheese Shop, Barry’s Bootcamp , through web-store Goldbely and Fresh Direct.

Bachmann and Gordon are doing what many young entrepreneurs desire: Pursuing their passion. And thankfully for the cold brew-lovers out there, that passion is mighty tasty.

Order your cold brew here.

Original Article By Lindsay Rothfeld can be found here:

http://mashable.com/2015/05/18/wandering-bear-coffee/

CUPS Froyo, The Hooters Of Frozen Yogurt, Exists

by papercups - on Apr 26th 2014 - Comments Off on CUPS Froyo, The Hooters Of Frozen Yogurt, Exists

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Those who like to ogle while downing their wings and beer already have the option of doing so at a family-friendly “breastaurant,” and it’s also possible to get a shoe-shine with a view. Now the boobs-as-ambiance business model has been applied to selling another product: froyo.

BuzzFeed tweeted earlier today:

We’re not sure why anyone thinks you need boobs to market the most delicious thing in the world, but it seems to work for this place. CUPS, which has locations in New Jersey and New York State, is apparently successful enough to be recruiting new employees.

Like many breastauraunt owners, founder Rick Barbrick downplays the breast angle when discussing what makes his frozen yogurt chain stand out. In a summer 2012 press release, he defended the chain:

It’s more of a club like experience with an edgy vibe. We have loud dance music with lighting and murals that give us a look and feel that is very different from the normal yogurt bar or ice cream shop. Our edginess has drawn crowds and celebrities, such as one of the Jonas Brothers and the stars of television reality show Jerseylicious.

The company’s logo is two perky cups of froyo. Its slogan? “Frozen yogurt — that’s hot™.”