Date archive for April, 2014

The ultimate eco-move: Food in edible containers

by papercups - on Apr 26th 2014 - Comments Off on The ultimate eco-move: Food in edible containers

Consider this a serious first step towards the edible food container.

That is, if you can take things such as coconut-flavored chocolate frozen yogurt seriously.

On Monday, Stonyfield, the environmentally conscious organic yogurt maker, will take its first baby step towards ultimately eliminating the plastic yogurt container. It will roll out a product dubbed Stonyfield Frozen Yogurt Pearls at a handful of Whole Foods grocery stores in the Boston area.

This frozen yogurt doesn’t come in throw-away cup. Instead, in comes in a flavored, all natural edible skin — much like the skin on a grape. On the inside: organic vanilla or chocolate frozen yogurt. On the outside: an edible skin flavored like peach or banana or coconut or strawberry.

“This shows me that the dream is possible,” says Gary Hirshberg, co-founder of Stonyfield Farm, who has spent decades trying to figure out ways to eliminate environmental waste — including his company’s plastic yogurt cups.

Ultimately, he says, if this edible holder proves successful with frozen yogurt, he hopes to eventually use a version of it with his company’s organic yogurt. And more.

The eco-move by Stonyfield comes at a time consumers are increasingly enamored with environmentally friendly packaging. One of the top 10 global consumer trends for 2014 is a nation of so called “eco-worriers” who increasingly care about sustainability and the environmental impact of everything they buy, says research firm Euromonitor. “Consumers are looking to connect with brands that do not associate with negative environmental impacts,” the study says.

The key to the Frozen Yogurt Pearls, of course, is the skin. It protects the frozen yogurt from the outside and enables it to be washed, handled and carried without being damaged. The product is a joint venture between Stonyfield and WikiFoods. The edible, protective skin is bound via molecular interactions between its two key ingredients, organic fruit and natural ions. WikiFoods is developing other versions of the skin that could be used with anything from cheese to soups.

The “skin” concept comes from WikiFoods founder, David Edwards, who says his Cambridge, Mass-based company’s goal is to package foods about the same way that nature packages fruit. “Consumers will soon be able to choose the skin, shape, size and contents of their food,” he says, and at the same time, make the planet more sustainable.

Hirshberg says he’s wanted to replace the Stonyfield plastic cups for nearly two decades. He was at a 10K race in Boston in 1986, where Stonyfield yogurt was handed out at the finish line. He had driven off after the event and while sitting at a red light more than a quarter-mile from the race, spotted a tossed Stonyfield container sitting in a courtyard. Since then, he says, he’s worked on shrinking the yogurt’s packaging — and, he says, some day, eliminating it.

If the Whole Foods test is a hit, he says, “the next step would be a full commercial roll-out.”

This, he says, may be the beginning of the end of food packaging. “When cellphones first came out, they were pretty clunky,” says Hirshberg. “That’s where we are now with this — but the sky’s the limit.”

CUPS Froyo, The Hooters Of Frozen Yogurt, Exists

by papercups - on Apr 26th 2014 - Comments Off on CUPS Froyo, The Hooters Of Frozen Yogurt, Exists frozen <a href=yogurt containers custom printed frozen yogurt containers cupc froyo cups" src="" width="300" height="126" />

Those who like to ogle while downing their wings and beer already have the option of doing so at a family-friendly “breastaurant,” and it’s also possible to get a shoe-shine with a view. Now the boobs-as-ambiance business model has been applied to selling another product: froyo.

BuzzFeed tweeted earlier today:

We’re not sure why anyone thinks you need boobs to market the most delicious thing in the world, but it seems to work for this place. CUPS, which has locations in New Jersey and New York State, is apparently successful enough to be recruiting new employees.

Like many breastauraunt owners, founder Rick Barbrick downplays the breast angle when discussing what makes his frozen yogurt chain stand out. In a summer 2012 press release, he defended the chain:

It’s more of a club like experience with an edgy vibe. We have loud dance music with lighting and murals that give us a look and feel that is very different from the normal yogurt bar or ice cream shop. Our edginess has drawn crowds and celebrities, such as one of the Jonas Brothers and the stars of television reality show Jerseylicious.

The company’s logo is two perky cups of froyo. Its slogan? “Frozen yogurt — that’s hot™.”

Maui Wowi opening Maryland units

by papercups - on Apr 7th 2014 - Comments Off on Maui Wowi opening Maryland units

Maui Wowi Hawaiian has granted an Empire Franchise Agreement to Lisa Giacobbe, who is planning to build the chain’s presence in Maryland, according to a company press release.

“The opportunity to work with a group of people that enjoy every aspect of their company is going to be amazing. The fun, relaxing atmosphere and growth potential made Maui Wowi a perfect choice for us,” Giacobbe said.

Originally interested only in the brick-and- mortar retail model of the business, a trip to the company headquarters for Discovery Day brought Giacobbe and her husband face-to-face with the possibilities associated with the mobile event cart business model.

“We really like the flexibility because you can have the storefront, you can go to events, and you can do catering; so there are a lot of choices with what we can do with our business,” Giacobbe said.

As they begin ramping up, the Giacobbes plans to take full advantage of the different models by using the cart at events around the community. The goal will be to drive traffic and build a customer following for the store as it is being built. Eventually, they hope to expand the brand throughout the state.


It seems Maui Wowi as well has enhanced their brand significantly by rolling out custom printed wholesale clear cups printed with their colorful and ever recognizable logo