This is a great example of custom printed cups concepts which our clients often inquire to us here at printmycup.com . With custom branded foodservice items you can easily and effectively promote not only your small business or coffee shop, but reach out and communicate with consumers in regards to a cause, event or initiative. Clients now have the potential to communicate and inform through printing informational items on their products. Also its a growing trend to include QR codes or social media links directly onto their cups- building a social presence and affordable means of building your brand community through customized printed paper cups and other foodservice related items.
Cheers to Anders Wallner and the Feministikt Initiativ team for effective use of this useful paper canvas.
Here’s some more details by the way on their cause:
The Cups are called Feministic Coffee and the thaught with this project was to reach out to stressed and busy big city people who would never take time to grab or read a flyer from a party or anything for that matter, but by giving them free coffee you’d not only get them to take the info they’d read it and maybe most important they’d walk around and show the logo and info off. And really who’d say no to free coffee?
The cups feature the three most important issues for Feministiskt Initiativ, such as Equal salarys, shorter workdays and “a new greener way”.